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Sharing is caring
Experience the convenience of exploring sports with the DecaShare app. Keen on trying out a new sport, but not wanting to purchase all equipment? Or you have a set of skis laying around that have not been used for a couple of years, and open to give someone the opportunity to try them out? DecaShare connects fellow athletes and encourages them to share the gear. With this unique business model, DecaShare is innovative with a user-first approach.
Concept

DecaShare makes it possible to search and borrow for the equipment in a particular sport and in a designated area. The app users can easily find and pick up the pair of skis near their houses so there is no need to search any further. DecaShares makes sure its motivated users are all set for their sporting activities.

Borrower & Sharer Relationship

Through the app, the user can make the (unused) equipment available to be borrowed or loaned with just one click. Creating ads for the equipment definitely goes hand in hand with the convenient communication between borrower and sharer, making DecaShare the number one app to share and lend sports equipment.
The Working Process

Together, Decathlon and TBWA\X formulated this concept through a Google Design Sprint. In a week's time the team moved from broad idea to a clickable prototype and a validated design. This included a user-test with customers from the Decathlon store. The learn fast philosophy from the Google Design Sprint matches with TBWA\X's agile way of work.