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Find your perfect flavor match
L'OR' s new range of aluminium coffee capsules have individual colors reflecting the capsules flavor. Our challenge was to find a fun way for consumers to discover this new product by gaining their attention within a busy fashion department store. We created a digital in-store activation to bring forward the brand’s premium tasting coffee in an interactive way, while mixing it up with the unique fashion sense of the Hudson’s Bay brand.

By creatively combining the fashionable values ​​of Hudson's Bay with the new product range of L'OR, we were able to deliver an innovative in-store experience for two exciting brands.
Through a physical interaction and a digital immersion, we enabled direct communication possibilities and a direct product tasting.
The activation travelled to six Hudson’s Bay location.

Thousands of user scans generated at the L’OR experience in Hudson’s Bay.

An average sales uplift of 465%.

A perfect showcase of how digital can elevate traditional retail and directly impact sales.
Match the flavour

Our L’Or digital studio comprises of a scanning device analysing the color profile of shoppers’ clothes and outfits. Using an algorithm, we could match outfit colours to coffee capsules, in order to formulate a prediction on the shopper’s coffee taste. A 4k touch screen with Kinect sensors captured the key colours and digitalised shoppers’ pictures into pixel-like images, made up entirely of L’OR capsules. These L’Or profiles were printed and e-mailed to the client, with their matching capsule flavor.
To complete the experience, visitors could discover their assigned flavour at the L’OR tasting bar.