By creatively combining the fashionable values of Hudson's Bay with the new product range of L'OR, we were able to deliver an innovative in-store experience for two exciting brands.
Through a physical interaction and a digital immersion, we enabled direct communication possibilities and a direct product tasting.
Thousands of user scans generated at the L’OR experience in Hudson’s Bay.
An average sales uplift of 465%.
A perfect showcase of how digital can elevate traditional retail and directly impact sales.
Our L’Or digital studio comprises of a scanning device analysing the color profile of shoppers’ clothes and outfits. Using an algorithm, we could match outfit colours to coffee capsules, in order to formulate a prediction on the shopper’s coffee taste. A 4k touch screen with Kinect sensors captured the key colours and digitalised shoppers’ pictures into pixel-like images, made up entirely of L’OR capsules. These L’Or profiles were printed and e-mailed to the client, with their matching capsule flavor.
To complete the experience, visitors could discover their assigned flavour at the L’OR tasting bar.