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A digital travel platform for a new generation of explorers
Our phones have changed the way we travel - who still gets lost when you have Google Maps? However, digital native travellers are still looking for authentic connections beyond instagrammable shots. The social platform within the Generator app does just that: powering connections through the brand’s online community.
Digital platform

The digital platform is the gateway to the world of Generator: users can explore the growing number of exciting destinations across Europe, and enjoy exclusive offers with local partners. For Generator, this is the perfect way to get closer to their customers a more personal relationship.
By crafting a digital strategy for the brand, we helped the traditional hostel chain innovate into a digital first company, through a mobile-first and data driven approach.

Swipe through the app

Next to the enrichment of the app with app-only benefits, features such as open group really enable Generator Hostel to create social experiences between guests - by simply connecting other travellers through the swipe deck.
Users can swipe right to connect with other travellers or locals, based on shared interests, create and join group chats to explore the city together. The map view reveals users nearby to quickly find a like-minded adventurer.