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Real gentlemen deserve a price
The challenge was to grow brand awareness and increase market-share in a saturated market with no owned sales channel. The beauty & cosmetics market is still very focussed on traditional media and highly controlled by retailers. However the beauty-customer is spending more time on her mobile than ever before: from consuming beauty content to mobile product-trials and finding the right mobile offers.

We crafted a ‘Givenchy beauty’ brand-app focussed on long-term customer engagement including a digital loyalty solution with exclusive benefits, social activation campaigns, exclusive beauty content and a refreshing digital product experience.
Germany only concept & app:

Quarterly lottery
At the end of every quarter there will be a lottery. You can collect tickets for this lottery based on the frequency of the use of the app.

Givenchy Alarm
Set your Givenchy Alarm and start the day with a personalized tip to start your day fresh and stylish.
News & Discounts

Inside your profile you will find discounts for different products as well as news and information specific to your interests.

Join the contest

By joining one of the Instagram contests such as Givenchy Gentlemen, and using the right hashtag, win luxurious prices specially picked for real gentlemen.