We crafted a CRM strategy for the retail newcomer, and created an app to enrich the customer experience and help position the brand.
The Club Hudson’s Bay app grants members exclusive rewards, the access to premium services and a way to discover all the latest products available at the department store.
For the biggest store openings the Netherlands had seen in the past 10 years, the 9 new locations of Hudson’s Bay needed a big, creative launch concept. We discovered a brand match in the luxury category, and introduced the HBC x Audi partnership and came up with various CRM and branding concepts.
Unite Audi & Hudson's Bay as a shuttle concept for each store opening. High Fashion meets High Luxury for a memorable cross branding experience. We used Audi (the car) as interactive billboards. Making people look out or even hunt for them.