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#ikhebm
When Easter arrives, M&M’s usually loses share of mind to Easter eggs or other traditional chocolate products. The brand thus challenged us to kill the competition and make Easter a time for people to buy and think M&M’s - all of this through an innovative digital platform.
Augmented Reality App

We created an Augmented Reality app for people to hunt M&M’s and enlist in an amazing competition. Users simply needed to download the app, and turn their phones 360° to find the chocolate M&M’s in Augmented Reality.
With the #ikhebm campaign, Easter became a fierce chase for M&M’s prizes, such as tickets to the festival “Into The Woods”. And if you found double chocolates, your chance to win was even double!
User-Generated Content

We put the app right at the core of our social media strategy. Through the use of hashtag #ikhebm, users starting sharing their AR experiences with M&M's. We achieved to grow brand awareness spreading user-generated content on Instagram. Even local influencers and celebrities started looking for M&M’s!