We created an Augmented Reality app for people to hunt M&M’s and enlist in an amazing competition. Users simply needed to download the app, and turn their phones 360° to find the chocolate M&M’s in Augmented Reality.
With the #ikhebm campaign, Easter became a fierce chase for M&M’s prizes, such as tickets to the festival “Into The Woods”. And if you found double chocolates, your chance to win was even double!
We put the app right at the core of our social media strategy. Through the use of hashtag #ikhebm, users starting sharing their AR experiences with M&M's. We achieved to grow brand awareness spreading user-generated content on Instagram. Even local influencers and celebrities started looking for M&M’s!