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Where fun & passion meet retention
The app we created for the international lingerie brand showcases perfectly how mobile can become the biggest channel for business growth. We not only designed a mobile loyalty program, connecting to the existing loyalty program, but also fully integrated the global e-commerce platform. Using location-based and personal offers, we enabled relevant communication that drives customers to both online and offline stores. To optimise the browsing experience, we set up a native shop. However, to secure active app usage and brand engagement, we added some fun.

Based on customer insights we designed a unique gamification feature to the loyalty program. The Wheel of Passion, a wheel that offers instant wins (to be collected in-store, creating extra traffic, or redeemable for vouchers in the app), can be spinned by members (only) once every 24 hours.


Dutch Interactive Awards - Winner | Best Retention Case

Hunkemoller's fastest growing global channel

Millions of app downloads & users, increasing its customer database, insights, loyalty and sales.

Dutch Interactive Award winner in the “Retention” category

We always work hand in hand with our clients and think along with their marketing activities. For the live-stream of the Hunkemöller fashion show the app needed to be full capacity proof. With extra services and storage we kept the app running as smoothly as in usual traffic.

Native check-out

Recently, TBWA\X added the native check-out to the existing app. After hard work with difficult and differentiating integration systems for 10 countries it has now make its debut in The Netherlands, the other countries are following soon. The native check-out enables customers to purchase products in a safer and easier way. It keeps your customers in the app throughout the payment process, a link to the website is not needed anymore. The native check-out is currently live in the Netherlands and in Germany, 8 countries will follow in the nearby future.