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The new gifting experience
Buying the perfect present; a well-known struggle everyone is familiar with. The stressful combination of time pressure and lack of inspiration. Money? Boring. Flowers? Cliché. Socks? Nah. It always seemed impossible to pick up something the lucky one would enjoy, until now…
The Concept of Gift Card App

Yesty is the gift card app of the Netherlands. With an assortment including famous brands such as, Hema and Zalando, and the possibility to exchange the card at a later stage, the right gift card can always be found. To give that extra personalized touch to the gift, a photo or video can be added, made by you. Send the gift card via Whatsapp and the receiver will, without doubt, enjoy the unique online unpacking experience including a personal message. Yesty is convenient and fun, and with their unique approach, they offer an experience and gift in one.
The Collaboration

TBWA\X helped this start-up launch a future-ready, digital savvy gifting service with an app design that improves the ease and experience of gifting. With the fruitful collaboration between TBWA\X and the Yesty-team, the fun image of the brand is seamlessly translated into the app. Both parties see a bright future ahead for Yesty, encouraged by TBWA\X's CEO Nishant Dogra, who fully believes in the concept ''We've already seen a shift to digital in the past years, but the gifting market will become completely fully mobile in the future. Yesty taps into this as first in the market with a great initiative''.