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Get closer to your Primera
Whether its buying last minute gift cards or picking-up an online package, Primera is there to offer you convenience. And now they are offering even more! As their partner, TBWA\X helped the largest convenience store in the Netherlands digitalise their loyalty program in a way that exceeds all expectations. We digitalised their #1 product: a lottery ticket. It can be found in the Primera app among the personal vouchers, your loyalty point and gift card balance overviews. All though the click of one button. Primera is now offering limitless convenience.
Primera Scratch card

With the insight that lottery scratch cards are the number one item sold in Primera stores, we designed a digital in-app campaign game, a unique feature to keep our users engaged. They can scratch their card open on their screen to unveil their price.

Digital stamp card

In our fast-paced world, customers increasingly desire instant gratification. In an app, this means faster returns on loyalty programs. To encourage our customers to keep saving, we included temporarily valid interim rewards to our digital stamp card.
A user interface to match the convenience

You will never forget to bring your member card anymore. Its always in your pocket. When you already have a card you can easily add it to the app. When you are not a member yet its also possible to register. We took the ease to find your member card, when you are at the checkout for example, into in the design of the app into account. Check it out!